Privacy policy

Last updated: August 6, 2026

Amilliya operates this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a curated shopping experience referred to in this policy as the “Services.” Amilliya is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy explains how we collect, use, process, and disclose your personal information when you visit or use our website, purchase a product, complete another transaction, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy regarding the collection, processing, or disclosure of personal information, this Privacy Policy will apply.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read and understood how your information is collected, used, and disclosed as described below.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you or another person.

Personal information does not include information that has been collected anonymously or de-identified so that it cannot reasonably identify or be linked to you.

Depending on how you interact with the Services, where you live, and what applicable law allows or requires, we may collect or process the following categories of personal information:

  • Contact details, including your name, billing address, shipping address, email address, and phone number when provided.
  • Financial information, including payment card details, transaction details, payment methods, and payment confirmations. Payment information may be processed securely by Shopify and third-party payment providers.
  • Account information, including your username, password, preferences, settings, and other account details.
  • Transaction information, including the products you view, place in your cart, add to a wishlist, purchase, return, exchange, or cancel.
  • Communications with us, including information you provide when contacting customer service or submitting an inquiry.
  • Device information, including information about your device, browser, network connection, IP address, and other identifiers.
  • Usage information, including information about how and when you browse, access, and interact with the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you when you create an account, browse or use the Services, place an order, submit a form, or communicate with us.
  • Automatically through the Services, including through your device, cookies, pixels, and similar technologies.
  • From service providers that provide technology, payment processing, fulfilment, shipping, analytics, advertising, or customer service on our behalf.
  • From business partners or other third parties where permitted by applicable law.

How We Use Your Personal Information

Depending on how you interact with us and which Services you use, we may use your personal information for the following purposes.

Providing, Tailoring, and Improving the Services

We may use your personal information to:

  • Process payments and complete transactions.
  • Fulfil and deliver orders.
  • Process returns, refunds, exchanges, and cancellations.
  • Create, maintain, and manage customer accounts.
  • Remember your preferences and products you may be interested in.
  • Provide order, account, delivery, and customer-service notifications.
  • Arrange shipping and facilitate approved returns.
  • Enable product reviews and other customer-generated content.
  • Recommend products related to your interests or previous purchases.
  • Improve and personalise the Services and shopping experience.

Marketing and Advertising

We may use your personal information to send marketing or promotional communications by email, text message, postal mail, or other permitted channels.

We may also use information about products you viewed, purchased, or added to your cart to show you relevant advertisements on our website or other platforms.

You may unsubscribe from promotional emails at any time by using the unsubscribe link included in those messages.

Security and Fraud Prevention

We may use personal information to:

  • Authenticate customer accounts.
  • Provide a secure payment and shopping experience.
  • Detect, investigate, and respond to fraudulent, illegal, unsafe, or malicious activity.
  • Protect the Services, our customers, and the public.
  • Enforce our policies and legal rights.

You are responsible for keeping your account credentials secure. Do not share your password or other access information with another person.

Communicating With You

We may use your information to:

  • Respond to questions and customer-service requests.
  • Provide information about your account or orders.
  • Maintain our relationship with you.
  • Resolve complaints, disputes, returns, and delivery issues.

Legal Reasons

We may use personal information to:

  • Comply with applicable laws and regulations.
  • Respond to valid legal processes or government requests.
  • Participate in legal proceedings, investigations, or dispute resolution.
  • Enforce or investigate possible violations of our terms and policies.
  • Protect our legal rights and the rights of our customers or others.

How We Disclose Personal Information

We may disclose personal information to third parties for legitimate business and legal purposes, including:

  • Shopify and other service providers that assist with website hosting, IT management, payment processing, analytics, customer support, cloud storage, order fulfilment, shipping, and returns.
  • Business and marketing partners that help us provide marketing services or personalised advertising.
  • Shipping carriers, fulfilment partners, payment providers, and other parties when required to complete a transaction requested by you.
  • Social media, login, review, or other integrations that you choose to use.
  • Our affiliates or companies within our corporate group, where applicable.
  • Parties involved in a merger, acquisition, restructuring, financing, sale of assets, insolvency, or similar business transaction.
  • Law-enforcement bodies, regulators, courts, government agencies, or other parties when required by law.
  • Other parties when necessary to enforce our policies or protect our rights, customers, Services, or the public.

Relationship With Shopify

Our online store is hosted by Shopify.

Shopify collects and processes personal information relating to your access to and use of the Services so that it can provide and improve its services. Information submitted through our store may be transmitted to Shopify and other service providers, including providers located outside the country where you live.

We may use Shopify features that combine information about customer interactions with our store and other merchants to help improve security, performance, analytics, marketing, and the shopping experience.

In some circumstances, Shopify is independently responsible for processing personal information and responding to requests relating to that processing. You can learn more through Shopify’s Consumer Privacy Policy and Privacy Portal.

Third-Party Websites and Links

The Services may contain links to websites, applications, social networks, or online platforms operated by third parties.

When you follow a third-party link, you should review that party’s privacy policy, security practices, and terms. We do not control and are not responsible for the privacy, security, accuracy, availability, or content of third-party services.

Information shared publicly or semi-publicly through social media or other third-party platforms may be visible and used by other users or third parties.

The inclusion of a third-party link does not automatically mean that Amilliya endorses the third party or its content.

Children’s Data

The Services are not intended for children under the age of majority in their jurisdiction.

We do not knowingly collect personal information from children. If you are a parent or guardian and believe that a child has provided personal information to us, contact us at support@amilliya.com to request its deletion.

We do not knowingly sell or share, as those terms may be defined under applicable law, the personal information of individuals under 16 years of age.

Security and Retention of Your Information

We use reasonable administrative, technical, and organisational safeguards designed to protect personal information.

However, no security system or transmission method is completely secure. We cannot guarantee perfect security, and information sent through unsecured communication channels may be exposed during transmission.

Please do not send sensitive payment, identity, or confidential information through unsecured email or messaging channels.

We retain personal information for as long as reasonably necessary to:

  • Maintain your account.
  • Provide the Services.
  • Process transactions, returns, and customer-service requests.
  • Comply with legal and tax obligations.
  • Resolve disputes.
  • Prevent fraud.
  • Enforce our agreements and policies.

The retention period may vary depending on the type of information and the purpose for which it was collected.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information.

These rights are not absolute and may only apply in certain circumstances. We may decline or limit a request where permitted by applicable law.

Right to Access or Know

You may have the right to request access to the personal information we hold about you and information about how it is used.

Right to Delete

You may have the right to request the deletion of personal information we maintain about you, subject to legal exceptions.

Right to Correct

You may have the right to request that inaccurate or incomplete personal information be corrected.

Right to Portability

You may have the right to receive a copy of your personal information in a commonly used format and, in certain circumstances, request that it be transferred to another organisation.

Managing Communication Preferences

You may unsubscribe from promotional emails by selecting the unsubscribe link included in our marketing messages.

Even after you unsubscribe from marketing communications, we may continue to send non-promotional messages relating to your account, purchases, deliveries, returns, security, or customer-service inquiries.

Additional Rights for UK and EEA Residents

If you live in the United Kingdom or European Economic Area, you may also have the following rights, subject to applicable exceptions and limitations:

  • The right to object to certain processing activities.
  • The right to request that processing be restricted.
  • The right to withdraw consent where processing is based on consent.
  • The right to lodge a complaint with a competent data protection authority.

Withdrawing consent will not affect the legality of processing carried out before consent was withdrawn.

Exercising Your Rights

You may submit a privacy request by contacting us at support@amilliya.com.

We will not discriminate against you for exercising your privacy rights.

Before completing a request, we may need to verify your identity. Where permitted, you may appoint an authorised representative to make a request on your behalf. We may require evidence that the representative has permission to act for you and may also ask you to verify your identity directly.

We will respond within the period required by applicable law.

For information about personal information processed directly by Shopify, you may also use Shopify’s Privacy Portal.

Complaints

If you have a complaint about how we collect, use, disclose, or protect your personal information, contact us using the details below.

Depending on where you live, you may have the right to appeal our response or submit a complaint to your local data protection or consumer-protection authority.

International Transfers

We may transfer, store, or process personal information outside the country where you live.

Where personal information is transferred outside the European Economic Area or United Kingdom, we may use recognised legal safeguards, such as:

  • European Commission Standard Contractual Clauses.
  • UK-approved contractual safeguards.
  • Transfers to countries recognised as providing an adequate level of data protection.
  • Other legally recognised transfer mechanisms.

Cookies and Similar Technologies

We and our service providers may use cookies, pixels, local storage, and similar technologies to:

  • Operate and secure the website.
  • Remember your preferences and cart contents.
  • Understand how customers use the Services.
  • Analyse website traffic and performance.
  • Personalise content and advertisements.
  • Support fraud prevention and payment security.

You may be able to manage cookies through your browser settings or the cookie-preference tools displayed on our website.

Disabling certain cookies may affect the functionality of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to:

  • Our business practices.
  • The Services.
  • Technology and service providers.
  • Legal or regulatory requirements.
  • Operational or security needs.

When changes are made, we will publish the revised policy on this website and update the “Last updated” date. We will provide additional notice where required by law.

Contact Information

Shop name: Amilliya

Company name: MB Collective

Company Number: 42040802

Warehouse Address: 44, Victoria Gate, Vicar Ln, Leeds LS2 7AU, United Kingdom

Email: support@amilliya.com

Telephone: +44 7451 295090

Customer Service Hours

Monday to Friday: 9:00 a.m. to 5:00 p.m. (GMT+11)

Saturday: 12:00 p.m. to 5:00 p.m. (GMT+11)

Sunday and public holidays: Closed

We aim to respond to customer and privacy inquiries within 24 hours.